Collections

atelier 78 focuses on project management for merch collections, coordinating all aspects behind the scenes.

Each collection is managed end-to-end — from planning and sourcing to production and delivery — our goal is to translate your creative world into tangible merch.

A typical collection may include apparel, accessories, or printed pieces — selected and produced to reflect the artist’s creative vision.

The result is a collection that feels cohesive, intentional, and professionally executed — without burdening the artist with logistics.

Explore our speculative case study:
The Soft Release System – a conceptual framework demonstrating how merchandise can be developed as a cohesive and intentional journey rather than a one-time drop.

This is a fictional case study created to showcase atelier 78's approach and capabilities.